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‘There’s a strong ROI’: Building a business culture around working parents

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Baby product company Lalo has ditched hosting work happy hours for a far more valuable cultural habit to its staff: their kids’ bath time. 

It’s a small gesture within a wider family-friendly ethos the company has adopted since its workforce went remote back in 2020. And it means that at 5 p.m. every day, those with kids (75% of staff) have permission to drop everything and focus on bedtime routines. 

Lalo cofounders Greg Davidson and Michael Wieder are both working dads and wanted to impress on staff that the always-on nature of an e-commerce company doesn’t extend to family responsibilities. “Michael and I both used to work at companies where if you didn’t answer a Slack message or email right away, there wasn’t really much understanding,” said Davidson. “I still think there is that [pressure] across many different companies and cultures.” 

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