As a part of a widespread upskilling initiative by workers looking to stand out in a tight labor market, more people are learning a new language.
Specifically, more than one-third of users on the language learning app Memrise are learning a language to find new career opportunities, according to the app. And Babbel has seen a 50% year-over-year growth last year for their Babbel for Business product globally. Currently, they have more than 2,000 corporate clients, ranging from Chanel to The New York Yankees.
WorkLife has previously reported on how multilingualism is an increasingly valuable trait in the workplace and is in constant demand in roles including business, tech, healthcare, education, and more. Multilingual workers get paid more and are widely considered more hireable. According to 2024 data from ed tech platform GoStudent 39% of Americans have expressed intentions to learn a new language, with career advancement being a primary motivator for 30% of them.
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